red and white boat on dock during daytime

Design

Adaptive Voyage Reassignment & Fleet Optimization: Transforming Maritime Logistics

Adaptive Voyage Reassignment & Fleet Optimization: Transforming Maritime Logistics

Industry

Supply Chain

Role

UX Designer

Duration

6 months

Client

Vista

Launched In

2025

Date

Industry

Supply Chain

Role

UX Designer

Duration

6 months

Client

Vista

Launched In

2025

Industry

Supply Chain

Role

UX Designer

Duration

6 months

Client

Vista

Launched In

2025

red and white boat on dock during daytime
red and white boat on dock during daytime
red and white boat on dock during daytime

ABOUT THE PROJECT

Global supply chains rely heavily on maritime transport, yet most shipping operations still operate in silos—using outdated processes, time-based maintenance cycles, and limited visibility into real-time vessel performance. As the industry moves toward digitalization, fleet operators need tools that support faster decisions, dynamic adjustments, and data-driven optimization.

The goal of the project was to make voyage planning more flexible, data-driven, and operationally reliable, especially in scenarios where ports, schedules, or cargo requirements need to change unexpectedly.

CHALLENGES

The work centered around improving how operators adjust voyages mid-operation. Traditionally, even small changes required restarting major parts of the plan, creating inefficiencies and delays.

The redesigned system allows teams to update key voyage details—such as port selections, timing adjustments, and cargo movements—without interrupting the entire workflow. This significantly improves agility and reduces manual effort.

SUMMARY

Alongside operational flexibility, the platform incorporates real-time performance insights and optimization intelligence, helping teams make faster decisions based on vessel behavior, projected delays, or external factors.

The experience focuses on clarity, simplicity, and operational confidence, allowing users to see the impact of changes instantly and take action with minimal friction.

CONCLUSION

Overall, the work strengthened the platform’s ability to support modern supply chain demands: faster responses, clearer visibility, and more resilient operations—without compromising ease of use or reliability.

The optimization intelligence delivered clear business outcomes — including up to $90 million in potential savings, improved vessel utilization, and significant reductions in manual planning effort.

Overall, the solution enhances maritime supply chain resilience by making voyage planning more adaptive, intelligent, and operationally efficient—without exposing sensitive or proprietary information.

  • Want to chat design, ideas, or opportunities?

    Contact Me

CONTACT

Design shouldn’t stop at the scroll.

Let’s talk → I’m one message away from your next big idea.

  • Connect with me on LinkedIn.

www.linkedin.com/in/shruthiselvakumar

  • Reach me directly through email.

Let's start
the conversation.

  • Want to chat design, ideas, or opportunities?

    Contact Me

CONTACT

Design shouldn’t stop at the scroll.

Let’s talk → I’m one message away from your next big idea.

  • Connect with me on LinkedIn.

www.linkedin.com/in/shruthiselvakumar

  • Reach me directly through email.

Let's start
the conversation.

  • Want to chat design, ideas, or opportunities?

    Contact Me

CONTACT

Design shouldn’t stop at the scroll.

Let’s talk → I’m one message away from your next big idea.

  • Connect with me on LinkedIn.

www.linkedin.com/in/shruthiselvakumar

  • Reach me directly through email.

Let's start
the conversation.

With thoughtful design, every touchpoint connects your users to what matters — less noise, more clarity, and a smoother path forward.

Email

shruthiselvakumar19@gmail.com

nebulas
white and brown elephant figurine

© Shruthi Selvakumar 2025 All rights reserved

With thoughtful design, every touchpoint connects your users to what matters — less noise, more clarity, and a smoother path forward.

Email

shruthiselvakumar19@gmail.com

nebulas
white and brown elephant figurine

© Shruthi Selvakumar 2025 All rights reserved

With thoughtful design, every touchpoint connects your users to what matters — less noise, more clarity, and a smoother path forward.

Email

shruthiselvakumar19@gmail.com

nebulas
white and brown elephant figurine

© Shruthi Selvakumar 2025 All rights reserved